SFI Insights
Kato’s journey from askari to top executive
A long-form archive feature tracing Mr. Ayub Kato's early career from Sheraton Kampala through hospitality education, international experience and technology leadership.
Read article →Insights & Media Archive
Practical service knowledge, leadership perspectives and selected material preserved from SFI's previous website.
Knowledge archive
Useful ideas with a longer shelf life.
The migration audit identified a small set of substantive SFI articles and a larger video library. Rather than importing unrelated template content, this section preserves material that reflects SFI's actual work and voice.
SFI Insights
Effective tips on customer care
An SFI archive guide covering welcome, check-in, personalisation, prompt response, staff training, feedback and service recovery.
Read article →SFI Insights
The best approach to manage a hotel
An SFI archive guide to customer focus, quality management, revenue, people, operations, technology and continuous improvement.
Read article →Video archive
Workshops, perspectives and training moments.
Selected videos carried over from the previous SFI website.
▶Ayub Kato's perspective on Uganda's hospitality industry
SFI video archive
▶Ayub Tips
SFI video archive
▶Ayub Tips 2
SFI video archive
▶Ayub Kato Tips
SFI video archive
▶Ayub Kato Customer Service Masterclass Special Thank You
SFI video archive
▶Madam RDC Luuka District Ms. Nakawesi Speech.
SFI video archive
▶Customer Service Workshop Part 1
SFI video archive
▶Event Opener Customer service Master class
SFI video archive
▶Participants Awards
SFI video archive
▶Feedback from Attendees
SFI video archive
▶Digital Marketing curriculum 2023
SFI video archive
▶Digital Marketing curriculum 2023 Part 2
SFI video archive
▶Smiling faces International Academy 2022
SFI video archive
Put insight into practice
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